Category: Sponsorships

Every Saturday morning, thousands of parents across the UK stand on muddy touchlines watching under-11s chase a ball. Many of them glance at the advertising boards and the logo on the kits. A smaller but valuable number later look up the club’s website to check fixtures, and that is where

Last summer, a plumbing firm in Leeds paid £350 to sponsor a junior football tournament. They expected a banner on the touchline and maybe a few goodwill calls. What they got was a link from the club’s website, a mention in the local paper’s online sports round-up, and a noticeable

Local firms give back in all sorts of quiet ways. The plumber sponsors the under-11s football kit, the estate agency donates a raffle prize to the hospice summer fair, and the dental practice runs a toy drive every December. Very few of them get any search visibility from it, mostly

Local businesses spend money in their communities all the time without realising it. The £300 for the under-11s football kit, the raffle prize for the primary school summer fair, the banner at the village fun run. These gestures build goodwill, but they rarely do anything for your Google rankings, because

A £750 cheque to sponsor the under-12s football team at your local club gets your logo on a shirt sleeve and a banner by the pitch. With the right conversation beforehand, it can also earn you a permanent link from a trusted local website, a mention in the club newsletter

Last spring, a plumbing firm in Leeds paid £1,500 to sponsor an under-12s football team. Twelve months later, the owner couldn’t say whether the money had done anything beyond putting the company name on a few shirts. He suspected it had helped his Google rankings, but “suspected” is a poor

If you run a plumbing firm in Leeds or a dental practice in Bristol, you’ve probably been told to “build local links” without anyone explaining where those links actually come from. Directories only get you so far, and most guest-posting offers in your inbox are rubbish. Local sponsorships are one

Most sponsorship pitches arrive with the same promise: “Your logo and a link on our website.” For a plumber in Leeds or a dental practice in Bristol, that sounds like a sensible way to support the community and pick up a backlink at the same time. Sometimes it is. Often

A £500 cheque to sponsor the under-12s football team in Leeds feels like the most wholesome marketing a plumber or estate agency could do. You get your logo on the shirts, a thank-you post on the club’s Facebook page, and often a link from the club website back to yours.

You probably sponsor something already. The Sunday league team with your logo on the shirts, the Christmas fair raffle, the school PTA’s summer fete. You hand over a cheque, get a thank-you email, and that’s usually the end of it. That’s a missed opportunity. Many of those organisations have websites,