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GBP Audit Tool

Use VisiLocali’s GBP Audit Tool to reveal data-backed insights and recommendations to improve your Google Business Profile’s (formerly Google My Business) local search visibility.

Sign up for 14-day Free Trial
  • Get AI-powered insights & recommendations (that are actually useful)
gmb audit tool rank scan comparison table AI insights - VisiLocali

What is VisiLocali's GBP Audit Tool?

VisiLocali’s GBP Audit Tool is known as Analysers. It includes three Analysers: Profile, Reviews, and Posts. Most local businesses start with the Profile Analyser because it’s the fastest way to fix poor local visibility. 

When you audit your Google Business Profile, you’ll see the results in an accordion-style audit report. You can open each accordion to compare your Profile with your local competitors’ Profiles side by side without opening multiple browser tabs. 

Our GMB Audit Tool identifies and highlights differences between Profiles, alerting you to potential gaps in Profile completeness or optimisation. If you choose to run AI Insights, VisiLocali collates your keyword ranking data with the data from that accordion. It provides you with interesting insights and easy-to-action recommendations.

Profile

Reviews

Posts

gmb google business profile audit software for small businesses - VisiLocali

How Does VisiLocali's GBP Audit Tool Work?

VisiLocali’s GMB Audit Tool is powered by data. Each time you run it, the platform charges you credits. When you sign up for a 14-day free trial, we apply 50% of the credits for your selected plan. This gives you an opportunity to run the audit for free. 

1. Add Your Business

During the 30-second onboarding process, you’ll be prompted to enter your business name. As you type your business name, select your business from the dropdown. With VisiLocali, you don’t need to connect your Google Business Profile or Google Account to use the audit.

2. Choose Your Target Keyword

We recommend choosing keywords that follow either of these structures: “occupation + service area” and “service + service area” for the most accurate results, like you would for your Local SEO campaign on your website. If you’re a very determined small business owner, then consider adding “occupation” and “service” without the service area. 

3 1 2 5

3. Scan for the Keyword's Rank

Start with your most important keyword; we call this your Primary Keyword. Choose your target area on the map. It could be your business address or another town or city. This is particularly useful if you’re planning to rank higher on Google Maps for a keyword that contains an area outside of where your business is located.

4. Select No.1 or Top 3 Competitors

Once your local rankings are revealed in the heatmap, you can then run a Profile Analyser for your Primary Keyword (or any keyword you want). VisiLocali calculates your most competitive competitors across your target area, so you’re not manually reviewing competitors at each pinpoint. 

5. Compare the Differences

Instead of using Google Maps to identify differences, which is cumbersome, you can open one accordion at a time to view your Profile versus your competitors’ Profile data. It shows what you have or don’t have, and what your competitors do or don’t have. VisiLocali alerts you to differences.

6. Use AI-powered Audit Insights & Recommendations

A good audit identifies the issue, but a great audit helps you understand what the data means and how to act. VisiLocali is one of the few audit tools that combines your local rankings, your Profile, and your competitors’ Profile data to formulate tried-and-tested optimisation tactics that professionals use.

What Does VisiLocali's Google Business Profile Audit Show?

gbp audit tool business name

Business Name

Do your competitors have optimised Business Names? VisiLocali tells you and suggests ways you could optimise yours.

gbp audit tool business address

Business Address

Is your Business Address disadvantageous? VisiLocali suggests ways to offset your distance from the city centre and proximity to the searcher.

gbp audit tool phone number

Phone Number

Are your competitors' Phone Numbers sending local signals? VisiLocali compares the types of phone numbers in use and suggests additional numbers.

gbp audit tool business description 1 - VisiLocali

Business Description

Have your competitors written a better Business Description? VisiLocali picks up on key points you should mention, too.

gbp audit tool primary category 1 - VisiLocali

Primary Category

What Primary Category are your competitors using? VisiLocali identifies the most common one and suggests additional ways you could use it.

gbp audit tool additional categories - VisiLocali

Additional Categories

Are you missing Additional Categories? VisiLocali identifies additional ways to enhance your visibility on Google. 

gbp audit tool attributes - VisiLocali

Attributes

What Attributes are you missing? VisiLocali spots the features you could highlight, but haven't added to your Profile.

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Photos

Have your competitors uploaded all Photo types, and more than you? VisiLocali presents the differences in photo counts and suggests ways to increase them.

gbp audit tools reviews - VisiLocali

Reviews

How do your Reviews compare to your top competitors? VisiLocali highlights the count differences and offers practical methods to increase them. 

Benefits of VisiLocali's GBP Audit

VisiLocali’s Google Business Profile Audit gives you the insights and recommendations to grow your business by appearing in front of more local customers. 

1. Built for Small Business Owners

Created by a Local SEO Specialist with over 10 years of experience. Specifically built for self-employed and micro-business owners to close the gap between knowledge, expertise and action.

2. Expert Insights

VisiLocali’s GBP Audit helps you to understand why your competitors are outranking your Profile. It’s like having an expert tell you what they see from their perspective.

3. Professional Recommendations

VisiLocali’s Google Business Profile Audit Tool is designed to improve your Local SEO with professional recommendations based on your data and your competitors’ data. 

Success Stories

See how VisiLocali has helped these small business owners increase their visibility on Google.

#20 #1 GBP Ranking
Started improving in 2 weeks
Ranking Improvement Loves GBP Audit Tool
Google Map Rankings before Local Rank Tracker Before
Google Map Rankings after Local Rank Tracker After
Keyword tracked
"casino table hire"
Search volume 320 / month
Timeframe 8 weeks
“

VisiLocali showed us why we weren't getting any enquiries from our Google Business Profile. It told us what we needed to improve. Within a couple of weeks, rankings grew, and now we are ranking in 1st place and the phone rings more often.

Martin
Sevens Casino Nights
★★★★★
#3.08 #2.22 GBP Rankings
Improved in 10 weeks
Ranking Improvement 26% Improvement
Before
After
Keyword tracked
"automatic driving instructor"
Search volume 2,400 / month
Timeframe 10 weeks
“

I've used so many Local SEO tools to boost my Google Profile rankings but only VisiLocali was able to give me intricate insights that helped me implement the right improvements.

Chris
Emerald School of Motoring
★★★★★
#5.76 #2.24 GBP Rankings
Improved in 7 weeks
Ranking Improvement 61% Improvement
Before
After
Keyword tracked
"kinesiology london"
Search volume 210 / month
Timeframe 7 weeks
“

I was losing rankings because new competitors were opening up and I didn't know why they were gaining more visibility, but after I used VisiLocali to help, I had perfect clarity. It all made sense and I started taking actions based on the recommendations. I secured my high positions again!

Franky
Franky Kossy Health Kinesiology
★★★★★
#16 #1 GBP Rankings
Improved over 16 weeks
Ranking Improvement 94% Improvement
Before
After
Keyword tracked
"sell house fast"
Search volume 2,100 / month
Timeframe 16 weeks
“

Struggled to compete with competitors with my target keywords as their company trading names. VisiLocali helped me find alternative tactics to implement and increase my rankings. It's like having a personal trainer. Very pleased with the results.

Julian
Molae Properties
★★★★★
#5.02 #1.78 GBP Rankings
Improved over 5 weeks
Ranking Improvement 64% Improvement
Before
After
Keyword tracked
"driveway cleaning london"
Search volume 110 / month
Timeframe 5 weeks
“

I'm getting more leads than I did before and they're better quality because they buy a bundle of exterior cleaning services.

Darren
DW Maintenance & Exterior Cleaning
★★★★★
90-Day Improvement Guarantee

We don't disappear behind the software.

VisiLocali is proven to improve your business's ranking position in Google Search, particularly Google Maps and AI. Confident that you'll see improvements, we offer a 90-day Improvement Guarantee. If you don't see an improvement, we'll personally step in, review your profile, your website, and produce plan of action, free of charge.

✓ Real people behind the software.
VisiLocali Team

Frequently Asked Questions

Do I have to connect my Google Business Profile to run an audit?

No, you do not have to connect to your Google Business Profile to run an audit. Just add your business, keywords, run a scan, then select your top competitors to outrank.

Can I audit a Google Business Profile I don't own?

Yes, you can audit a Google Business Profile that you don't own. However, it's not possible on the subscription plan, Entrepreneur, as it's limited to one Profile, but you can up to 30 on Agency.

Can I audit multiple Google Business Profile at once?

No, you can only audit one Profile at a time.

How quickly will I see results from audit fixes?

It depends on your local market in terms of the location, keywords, and the fixes you're implementing. We're confident you'll see improvements within 90-days, which is why we back our tool with our 90-day Improvement Guarantee.

Before You Go — Have You Got the Basics Right on Your Google Business Profile?

Get our Free Google Business Profile Optimisation Checklist and systematically check the factors that can affect your visibility, clicks, calls and leads from Google Maps and AI.

We never spam or sell your data.