Category: Internal Linking & Link Juice

Local business footers tend to fall into one of two camps. Either they hold nothing beyond a copyright line and a privacy policy, or they’ve grown into a block of forty town names stuffed with “emergency plumber Leeds” style anchors that someone added years ago and nobody has touched since.

Local service businesses often run their blog and their location pages as two separate projects. The blog gets the occasional post about “five signs your boiler needs servicing,” while the Leeds or Bristol landing page sits untouched for two years. Google sees two disconnected pieces of content, and neither does

A common blind spot among local service businesses is the website itself. Owners spend weeks polishing their Google Business Profile and chasing reviews, then link to their most important location page from a single line buried in the footer. Google notices. Internal PageRank is the quiet mechanism that decides which

Somewhere on the average local service website sits at least one page that nobody can reach. It might be a “Boiler Repairs in Headingley” page built two years ago, or a “Same-Day Locksmith Salford” page an agency created and then forgot about. The page exists, it might even be well

Local businesses tend to spend their SEO energy on the obvious things: their Google Business Profile, their reviews, maybe a few directory listings. Those deserve the attention. But there’s a quieter signal sitting inside your own website that often gets ignored completely: the words you use when one page links

There is a problem hiding in plain sight on many local business websites. The homepage has picked up a decent number of links over the years, from the local paper, a supplier directory and maybe the chamber of commerce. Meanwhile, the pages that actually earn money sit three or four

Take a plumber in Leeds with a solid website: a page for boiler repairs, another for bathroom installations, and a handful of area pages for Headingley, Roundhay and Horsforth. Each page is decent on its own. Yet the site barely shows up in Google Maps outside the street where the

Open the average local trade website and the structure is usually the same. It has a homepage, a single “Services” page listing everything the business does, and maybe a “Areas We Cover” page with a long list of town names. Then the owner wonders why a competitor with a scrappier-looking

For many local businesses, the website works like a filing cabinet. Pages get added when someone remembers, linked when it’s convenient, and then forgotten. Your Google Business Profile sends a searcher to your site, they land on a generic homepage, and they leave before finding the page that actually covers