Category: Multi-Location & Franchise Businesses

A customer in Leeds searches for your physiotherapy clinic, taps “Directions”, and arrives at a boarded-up shopfront. You moved eight weeks ago, but Google still shows the old address. That one wrong turn costs you a booking, and probably a review too. Business changes happen to every established local company

Opening a second branch feels like progress until your original location slips from the top three in Google Maps. I’ve seen a Leeds plumbing firm open in Harrogate and lose half its calls from its home postcode within six weeks. The new branch wasn’t the problem. The way they set

A plumbing firm with branches in Leeds, Bradford and Wakefield launches three location pages. Six months later, none of them ranks well. The Leeds page shows up for Bradford searches, the Wakefield page barely registers, and Google seems unsure which page belongs to which town. This is one of the

Take a heating engineer with 240 vans, a franchise of dental practices, or an estate agency group with branches from Plymouth to Inverness. Each branch has its own Google Business Profile, its own reviews and its own local competitors. The website, though, usually began as something designed for a dozen

If you run a plumbing firm with vans in Leeds, Bradford and Wakefield, or a dental group with three surgeries across Bristol, you have probably faced this question. Should each branch get its own website, or should everything live under one domain? Agencies give confident answers in both directions, and

A Leeds dental practice opens a second branch in Bradford. Within a week, someone asks the question that trips up countless growing businesses: should the new branch get its own website, a subdomain like bradford.yourfirm.co.uk, or a simple page at yourfirm.co.uk/bradford? It sounds like a technical detail best left to

A typical store locator is built for customers already standing on your website. They pop up a map, ask for a postcode and show the nearest branch. That works for people who have found you, but it does almost nothing for the people still searching “emergency plumber near me” in

Speak to enough multi-location businesses and the same problem keeps coming up. They have a decent website, a verified Google Business Profile for each branch, and a handful of location pages that were thrown together in an afternoon. Then they wonder why their Leeds branch ranks well on Google Maps

Franchise websites tend to be built to sell franchises or reinforce the brand, not to win the “near me” searches that bring customers through the door. The result is a common pattern: a polished head-office site, a single “Find a Location” page with a postcode search box, and twenty branches

A dental group with surgeries in Bristol, Bath and Cardiff should, in theory, show up in Google Maps across all three towns. In practice, many multi-branch businesses rank well near one office and barely register near the others. The website is often part of the problem: one generic “Contact Us”