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Localo is a popular local SEO tool—and for good reason. It gives business owners a straightforward way to monitor their Google visibility, optimise their Business Profile and follow weekly recommendations without needing to become an SEO expert.
However, what works well for one small business can become restrictive when you need to track more keywords, scan larger areas or manage several client profiles. Localo limits each profile to 10 tracked keywords, refreshes rankings automatically every seven days and offers grid sizes only up to 7×7. Its pricing also rises sharply when you move from managing one business to using its Pro plan.
That’s where VisiLocali takes a different approach.
VisiLocali provides more tracking capacity, larger ranking grids, on-demand scans and data-backed optimisation insights—while allowing agencies to manage up to 30 Google Business Profiles for £39.99 per month.
Here are seven important ways VisiLocali compares with Localo and why it may be the better choice for local SEO agencies, freelancers and ambitious business owners.
TL;DR
VisiLocali offers more flexibility and better value than Localo, particularly for freelancers and agencies. It supports up to 20 tracked keywords per profile, on-demand ranking updates, larger 9×9 grids and up to 30 Google Business Profiles for £39.99 per month. You also get data-backed optimisation recommendations and AI posts based on each business’s actual website content.
Up to 20 Tracked Keywords Per Profile
VisiLocali lets you monitor up to 20 keywords for each Google Business Profile—twice the 10-keyword limit offered by Localo. This gives you a much broader view of how the business performs across its services, products and most valuable local searches, without forcing you to ignore useful keywords or constantly swap them in and out.
On-Demand Ranking
With VisiLocali, you decide when to update your rankings. Run a new scan after optimising a profile, receiving new reviews, or making an important change, instead of being limited to one check a day or being forced to wait a week for the automatic refresh (though we do have automatic weekly monitoring too). This makes it easier to measure progress, investigate sudden ranking movements and show clients the most relevant data when they need it.
Grid Sizes Up to 9×9
VisiLocali supports Local, Standard, Smart and Advanced grids, with sizes of up to 9×9. That gives you as many as 81 individual ranking points across the target area, compared with Localo’s maximum 7×7 grid. You can examine a wider area, identify neighbourhood-level gaps and understand exactly where a business is—and isn’t—visible on Google Maps.
Manage 30 Google Business Profiles for £39.99
VisiLocali’s Agency plan costs £39.99 per month and allows you to manage up to 30 Google Business Profiles (and you can actually optimise them all). This is equivalent to just £1.33 per profile. It gives freelancers and agencies an affordable way to grow without facing a large price increase as soon as they move beyond a single business. You can use credits across profiles and features that need attention, giving you more control over how you spend your subscription.
Data-Backed Optimisation Recommendations
VisiLocali’s insights and recommendations are based on information in the business’s profile, reviews, posts, their local ranking data, and their competitor’s profiles. Rather than simply rewarding profile completeness, the audit identifies specific weaknesses, competitive gaps and practical opportunities to improve. You can see what we found, why it matters, and what to address first—making the advice easier to understand, prioritise, and act on.
AI Posts Based on Your Website Content
VisiLocali uses information from your website to create Google Business Profile posts that reflect your actual services, locations and expertise. This produces more relevant content than generic prompts based solely on a business category. You receive a complete 52-week posting plan that can be reviewed, edited and scheduled, reducing the time spent rewriting repetitive or unsuitable AI-generated copy.
Better Suited to Local SEO Agencies
VisiLocali gives agencies the flexibility and insight needed to manage local SEO properly across multiple clients. You can monitor more keywords, run detailed ranking grids on demand, conduct evidence-backed GBP audits, manage reviews and posts, and compare performance across as many as 30 profiles from one account. It provides the depth agencies need to make informed decisions while remaining simple enough for clients and team members to understand.
Summary
Localo remains a useful option for a business owner who wants simple guidance for managing a single Google Business Profile. Its clear interface and checklist-style recommendations make local SEO more approachable.
VisiLocali offers greater depth, flexibility and value for users who want to go further. You can track up to 20 keywords per profile, scan grids containing as many as 81 ranking points, update rankings on demand and manage up to 30 profiles for £39.99 per month.
The difference isn’t simply the number of features. VisiLocali is designed to provide more useful information behind them. Its audits examine profile data, reviews, posts and local search results, while its AI creates content using information taken from the business’s own website.
For freelancers and agencies in particular, this means fewer restrictions, more control over when credits are used and considerably more insight across every client campaign.
If Localo feels too limited or becomes too expensive as your client list grows, VisiLocali provides a more flexible way to track, analyse and improve local visibility—all from one platform. You can try it with a 14-day free trial across any plan: Monitor, Entrepreneur, or Agency. Card details are required at sign-up to prevent trial abuse, but it gives you full access to see whether the platform fits your workflow.
